Serum

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Serum Description and Price in Kenya

What Is A Face Serum?

So, what exactly is a serum? “A serum is usually a liquid or gel containing high concentrations of skin actives, which are able to penetrate deeper than other topicals [like moisturizers] with content occlusives that prevent deeper penetration,” explains board-certified dermatologist Dr. Marnie Nussbaum.

Why Do I Need Face A Serum?

This essential step offers more targeted results, potent formulations, and customization options. You’re never too young to start using a serum, Nussbaum shares, and they’re the best way to target specific skin concerns due to their high concentration and potency.

What Kind Of Face Serum Do I Need?

It’s important when choosing a serum to know which skin concern you’re hoping to target—most basic serums contain a combination of antioxidants, which will brighten the skin. Looking for something moisturizing? “A hydrating serum should contain hyaluronic acid and peptide,” Nussbaum says. “Hyluaronic acid keeps skin plump and glowing—and basically allows your skin to repair itself easier.” If anti-aging is your main concern, Nussbaum advises looking for a serum that contain retinols (which increase skin cell turnover), glycolic acid, and vitamin C.

How Do I Use Face Serums In My Routine?

Nussbaum recommends applying serum twice a day immediately after cleansing your skin to your face and neck. Since serums are so lightweight, they’re easy to layer, she says—apply yours before any SPF or makeup. Whether you're already a superfan of serums or ready to try one for the first time, check out these options to help you get the skin of your dreams.