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KSh 1,500
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The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is
one of the most influential and practical business books of all
time. The Four Steps to the Epiphany launched the Lean Startup approach
to new ventures. It was the first book to offer that startups are not
smaller versions of large companies and that new ventures are different
than existing ones. Startups search for business models while existing
companies execute them. The book offers the practical and proven
four-step Customer Development process for search and offers insight
into what makes some startups successful and leaves others selling off
their furniture. Rather than blindly execute a plan, The Four Steps
helps uncover flaws in product and business plans and correct them
before they become costly. Rapid iteration, customer feedback, testing
your assumptions are all explained in this book. Packed with concrete
examples of what to do, how to do it and when to do it, the book will
leave you with new skills to organize sales, marketing and your business
for success. If your organization is starting a new venture, and you're
thinking how to successfully organize sales, marketing and business
development you need The Four Steps to the Epiphany. Essential reading
for anyone starting something new.
Specifications
Key Features
- The Four Steps to the Epiphany
- Successful Strategies for Products that Win
- Leadership and management
- Business and finance
- Entrepreneurship
What’s in the box
1 Book
Specifications
- SKU: JU506BM2WR5NTNAFAMZ
- Weight (kg): 0.6
- Main Material: paper
- Shop Type: Jumia Mall
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Jumia Books The Four Steps To The Epiphany
KSh 1,500
KSh 2,50040%
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